Ban Proofing Your Website  
by Tim Phiz  - 

It may come as a surprise to to discover that some of the major search engines are actively banning sites and removing them from their indexes. That of course could be catastrophic for your online activities.

Why ban sites?

When you think about it, it's obvious. With so many web pages connected to the Internet the search engines are having an ever harder time keeping up with them all. Because the expansion of the Internet seems likely only to accelerate they may have to be ever more selective about what they index.

This means that if your site is considered spammy then it may either never be indexed or it might drop out of the indexes altogether because it is considered to be 'rubbish'.

By rubbish, I don't mean that the design is awful, or that it looks like it was done by a five year old. Rubbish is more that it has nothing to offer. There has been a proliferation of junk sites created purely to make advertising revenue from pay per click adsverts incorporated in their pages. If you have spent any time at all on the Internet you will doubtless have come across sites which have no real content at all but are plastered with banner adverts, AdWords advertising and nothing else.

With search engine technology becoming ever more sophisticated it's becoming ever more possible to identify such sites by means of automated processes. My personal expectation is that page rank will play an ever increasing role in what remains indexed and I do wonder how new or small sites of limited general interest will fare incoming years. Hopefully the search engines will remain true to the spirit of the Internet and continue to let them flourish.

So, how do you ban proof your site? Well to be honest you can't totally but you can minimise the chances by making sure that your site behaves normally. Grow your site organically a few pages at a time. A five thousand page website appearing from nowhere is likely to trip a few automated alarms which may lead to unwanted scrutiny. The most important thing that you can do to remain indexed is to make sure that it has actual content written by a human being and that it has something unique and useful to offer it's visitors.

Posted by  Tim Phiz. Tim can be contacted at http://www.richimajin.co.uk 

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